About
Jay Squier, Founder
From fledging businesses taking their first tentative steps to market to established global brands, Jay Squier has spent two decades brand-building in the beauty industry. Her extensive experience spans both agency and in-house roles in London and New York, as she’s worked to nurture and manage the reputation of some of the world’s best-known brands, including Bobbi Brown, Aveda, John Frieda, ESPA, Dr Hauschka, Vincent Longo, Sephora and Orla Kiely.
Over the years, Jay has acquired a passion for working with business founders and leaders to support their ambitions for growth. By implementing innovative and inspiring communications strategies across different platforms, she adds tangible value to brands, delivering increased awareness and bottom-line results.
Garnering a reputation as a leading communications consultant, Jay is a dynamic, highly respected PR professional, and she has accrued insight and expertise that can support a start-up or inject a new lease of life into an established brand. Since launching Lion Communications in 2017, she is now working as an independent communications consultant to develop and deliver purposeful, targeted and creative communications in the PR world, leading to exceptional results. Jay works with a network of trusted and highly-respected specialists to deliver a carefully curated service for each client, handpicking the very best in their field to ensure optimum results.
Jay was an early advocate of the power of business storytelling, and the creation of consistent ‘toolkit’ assets and information that creates cohesive brand messaging across global markets. Utilising an impressive network of contacts across print, broadcast and digital media, plus powerful influencers with a variety of demographic audiences, Jay delivers beyond product placement to create meaningful engagement.
Jay has continuously obtained impactful coverage in some of the most reputable, well-known beauty press in the world including Vogue, Harper’s Bazaar, Sunday Times Style, The Telegraph, The Evening Standard, Glamour, Cosmopolitan, Guardian Observer, Refinery 29, CN Traveller, Sheerluxe and Get The Gloss. She’s also worked with influencers and digital talent including Jameela Jamil, Clara Amfo, Vicky McClure, Laura Whitmore, Zara Martin and Jessie Ware. Not only does she offer insightful strategic support to brands and strong industry knowledge, but she also has successfully built outstanding relationships with journalists and influencers over the course of her career.
